Identifying MISSOMA’s Carbon Hotspots within the Logistics Supply Chain
Using Primary Data from MISSOMA’s Delivery Suppliers to Inform CO2e Reductions
British jewelry brand MISSOMA is one of Vaayu’s longest-standing customers and has been committed to reducing its environmental impact step-by-step. MISSOMA is bringing sustainability to the table within a typically traditional and complex industry, leading by example in its mission to reduce its footprint.
Cutting CO2e in the Delivery Supply Chain
Transport is one of the largest impact areas for greenhouse gas emissions, producing 26% (427 MtCO2e) of the UK’s total emissions in 2021. Deliveries are an instrumental part of the retail ecosystem and therefore a strategic place to start when looking at the overall carbon footprint of a business.
For MISSOMA, the point of departure was mapping CO2e from their UK delivery network to inform reductions strategies. Part of that challenge is collecting accurate supplier-specific data, thanks to the complexity of the supply chain and the distance between brands and what is happening further down the chain.
Using Vaayu’s Proprietary LCA Database and Primary Data from Logistics to Calculate Scenarios
MISSOMA wanted a complete picture of the CO2e coming from its delivery network, starting with a keener visualization of its UK logistics. Having already monitored and tracked delivery emissions with Vaayu over a two-year period, the next step was to calculate and model multiple reduction scenarios to provide data-driven insights about hotspots, compare shipping options and identify optimum carriers within the context of the MISSOMA’s business activity.
Vaayu collected and analyzed data across MISSOMA's global logistics network including the US, UK and rest-of-world with a series of probability scenarios relating to Pick-Up and Drop-Off points.
Around 20,000 simulations were created for each scenario, using a cross section of MISSOMA’s primary delivery data which included a mix of all countries. Efforts were then focused on MISSOMA's UK delivery network as a first step, comparing carrier scenarios and taking into account parameters such as frequency, location and routes for deliveries to see how this influenced CO2e overall.
Analyzing Deliveries Data to Inform CO2e Reduction
MISSOMA wanted to address its delivery supply chain knowing this was an area of high impact. Vaayu enabled the team to look more closely into suppliers at a granular level and make decisions that improved the output of CO2e significantly.
Through its partnership with Vaayu, MISSOMA has been able to identify hotspots within its logistics operations, implement reduction strategies to bring down carbon emissions and transparently communicate progress to customers.
Vaayu used its proprietary Scenarios technology to model the potential impact of different logistics supplier scenarios
MISSOMA reduced its footprint and streamlined UK deliveries by switching carriers to a single less carbon-intensive supplier
MISSOMA was empowered to communicate its progress to customers, backed by real-time data
Due to its sheer scale, reducing impact within retail logistics supply chains is of critical importance for reducing the industry’s harm on the planet. This work brings brands all over the world one step closer to better understanding their footprint and using climate strategy to incrementally reduce it.